/* PlugLeads public site. Tokens shared with the app (plugleads.css). */
:root{
  --bg:#F3F5F1; --paper:#FFFFFF; --mist:#E7EDE6; --line:#D3DCD3;
  --ink:#0F1F19; --ink-2:#44554D; --ink-3:#7A8981;
  --spark:#FF5A36; --spark-deep:#E5401D; --spark-soft:#FFE2D9;
  --teal:#0E7C6B; --teal-soft:#D3EEE7; --sun:#FFB020; --sun-soft:#FFF0CC;
  --night:#0B1714; --night-2:#13231E;
  --wa:#25D366;
  --display:"Bricolage Grotesque",ui-sans-serif,system-ui,sans-serif;
  --body:"Instrument Sans",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --ar:"Noto Sans Arabic",Tahoma,sans-serif; --hi:"Noto Sans Devanagari",sans-serif; --ml:"Noto Sans Malayalam",sans-serif;
  --shadow:0 1px 2px rgba(15,31,25,.06),0 14px 40px rgba(15,31,25,.10);
  --max:1160px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);letter-spacing:-.025em;line-height:1.02;margin:0;text-wrap:balance}
p{margin:0}
:focus-visible{outline:3px solid var(--spark);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:20px}
.btn{display:inline-flex;align-items:center;gap:10px;font-weight:700;text-decoration:none;border-radius:14px;padding:16px 24px;font-size:17px;transition:transform .15s,box-shadow .2s,background .2s;border:0;cursor:pointer}
.btn:active{transform:translateY(1px)}
.btn-spark{background:var(--spark);color:#fff;box-shadow:0 10px 28px rgba(255,90,54,.35)}
.btn-spark:hover{background:var(--spark-deep)}
.btn-line{background:transparent;color:var(--ink);border:2px solid var(--ink)}
.btn-line.light{color:#fff;border-color:rgba(255,255,255,.6)}
.eyebrow{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--teal)}
.lede{font-size:clamp(18px,2vw,21px);color:var(--ink-2);max-width:58ch}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid transparent}
.nav.scrolled{border-bottom-color:var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none}
.logo b{font-family:var(--display);font-size:24px;font-weight:800;letter-spacing:-.03em}
.nav-links{display:flex;align-items:center;gap:26px;font-weight:600;font-size:15px}
.nav-links a{text-decoration:none;color:var(--ink-2)}
.nav-links a:hover{color:var(--ink)}
.nav .btn{padding:11px 18px;font-size:15px}
@media (max-width:860px){.nav-links a:not(.btn){display:none}}

/* hero */
.hero{padding-block:clamp(36px,6vw,80px) clamp(40px,6vw,90px);position:relative;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:48px;align-items:center}
@media (max-width:920px){.hero .wrap{grid-template-columns:1fr}}
.hero h1{font-size:clamp(44px,7.2vw,92px);font-weight:800}
.hero h1 .strike{position:relative;white-space:nowrap;color:var(--ink-3)}
.hero h1 .strike::after{content:"";position:absolute;left:-2%;right:-2%;top:54%;height:.12em;background:var(--spark);transform:rotate(-3deg);border-radius:4px}
.hero h1 em{font-style:normal;color:var(--spark)}
.hero .lede{margin-top:22px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px;align-items:center}
.trust{display:flex;gap:18px;flex-wrap:wrap;margin-top:26px;font-size:14.5px;color:var(--ink-2);font-weight:600}
.trust span{display:flex;align-items:center;gap:7px}
.trust i{width:18px;height:18px;border-radius:50%;background:var(--teal);display:grid;place-items:center;flex:none}
.trust i::after{content:"";width:7px;height:4px;border:2px solid #fff;border-top:0;border-right:0;transform:rotate(-45deg) translate(1px,-1px)}

/* phone */
.stage{position:relative;max-width:440px;margin-inline:auto;width:100%}
.phone{background:var(--night);border-radius:40px;padding:12px;box-shadow:0 40px 80px rgba(15,31,25,.28);transform:rotate(2.5deg)}
.screen{background:#ECE5DD;border-radius:30px;overflow:hidden;min-height:520px;display:flex;flex-direction:column}
.wa-top{background:#075E54;color:#fff;padding:16px 16px 12px;display:flex;align-items:center;gap:10px}
.wa-top .av{width:38px;height:38px;border-radius:50%;background:var(--sun);display:grid;place-items:center;color:#3a2600;font-weight:800;font-family:var(--display)}
.wa-top b{display:block;font-size:15px} .wa-top small{opacity:.8;font-size:12px}
.chat{padding:14px;display:flex;flex-direction:column;gap:9px;flex:1}
.msg{max-width:84%;background:#fff;border-radius:12px;padding:9px 12px;font-size:14px;box-shadow:0 1px 1px rgba(0,0,0,.08);opacity:0;transform:translateY(8px);animation:pop .5s forwards}
.msg.me{align-self:flex-end;background:#DCF8C6}
.msg small{display:block;font-size:11px;color:#667;margin-bottom:2px;font-weight:700}
.msg.ar{direction:rtl;font-family:var(--ar)} .msg.hi{font-family:var(--hi)}
.msg:nth-child(1){animation-delay:.3s}.msg:nth-child(2){animation-delay:1.1s}.msg:nth-child(3){animation-delay:1.9s}.msg:nth-child(4){animation-delay:2.7s}.msg:nth-child(5){animation-delay:3.5s}
@keyframes pop{to{opacity:1;transform:none}}
.float{position:absolute;background:var(--paper);border-radius:18px;box-shadow:var(--shadow);padding:12px 16px;display:flex;align-items:center;gap:12px;font-size:14px}
.float b{font-family:var(--display);font-size:22px;line-height:1}
.float.f1{left:-34px;top:70px;transform:rotate(-4deg)}
.float.f2{right:-24px;bottom:90px;background:var(--spark);color:#fff;transform:rotate(3deg)}
.float.f2 small{opacity:.9}
.float .dot{width:36px;height:36px;border-radius:12px;background:var(--teal-soft);display:grid;place-items:center;color:var(--teal);font-weight:800}
@media (max-width:520px){.float.f1{left:-6px}.float.f2{right:-6px}}
@media (prefers-reduced-motion:reduce){.msg{animation:none;opacity:1;transform:none}html{scroll-behavior:auto}}

/* sections */
section{padding-block:clamp(64px,9vw,120px)}
.sec-head{max-width:760px;margin-bottom:44px}
.sec-head h2{font-size:clamp(34px,5vw,60px);font-weight:800;margin-top:10px}
.sec-head p{margin-top:16px}

/* problem band */
.band{background:var(--night);color:#fff;padding-block:clamp(56px,8vw,100px)}
.band h2{font-size:clamp(34px,5.4vw,66px);font-weight:800;max-width:16ch}
.band h2 em{font-style:normal;color:var(--sun)}
.band .lede{color:#B9C8C1;margin-top:18px}
.band .grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:44px}
@media (max-width:800px){.band .grid3{grid-template-columns:1fr}}
.pain{background:var(--night-2);border:1px solid #23362F;border-radius:20px;padding:22px}
.pain b{font-family:var(--display);font-size:22px;display:block;margin-bottom:6px}
.pain p{color:#B9C8C1;font-size:15.5px}

/* compare */
.compare{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
@media (max-width:760px){.compare{grid-template-columns:1fr}}
.col{border-radius:24px;padding:28px}
.col.agency{background:var(--mist)}
.col.us{background:var(--paper);box-shadow:var(--shadow);outline:3px solid var(--spark)}
.col h3{font-size:26px;font-weight:800;display:flex;justify-content:space-between;align-items:center;gap:10px}
.col .tag{font-family:var(--body);font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:5px 10px;border-radius:999px;background:var(--spark);color:#fff}
.col ul{list-style:none;padding:0;margin:20px 0 0;display:flex;flex-direction:column;gap:12px}
.col li{display:grid;grid-template-columns:24px 1fr;gap:10px;font-size:16px}
.col li::before{content:"";width:20px;height:20px;border-radius:50%;margin-top:3px}
.col.agency li::before{background:#C9D3CB url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 6l8 8M14 6l-8 8' stroke='%23fff' stroke-width='2.4' stroke-linecap='round'/%3E%3C/svg%3E") center/16px no-repeat}
.col.us li::before{background:var(--teal) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3.2 3L15 7' stroke='%23fff' stroke-width='2.4' fill='none' stroke-linecap='round'/%3E%3C/svg%3E") center/16px no-repeat}
.col .big{font-family:var(--display);font-size:clamp(34px,4vw,46px);font-weight:800;margin-top:14px;font-variant-numeric:tabular-nums}
.col .big small{font-family:var(--body);font-size:15px;font-weight:600;color:var(--ink-3)}
.src{font-size:13px;color:var(--ink-3);margin-top:16px}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;counter-reset:s}
@media (max-width:860px){.steps{grid-template-columns:1fr}}
.step{background:var(--paper);border-radius:24px;padding:28px;box-shadow:var(--shadow);position:relative;overflow:hidden}
.step .n{font-family:var(--display);font-size:84px;font-weight:800;line-height:.8;color:var(--spark-soft);position:absolute;right:18px;top:16px}
.step h3{font-size:26px;font-weight:800;position:relative}
.step p{color:var(--ink-2);margin-top:10px;position:relative}
.step .time{display:inline-block;margin-top:16px;font-size:13px;font-weight:700;color:var(--teal);background:var(--teal-soft);border-radius:999px;padding:5px 11px}
.five{margin-top:26px;display:flex;align-items:center;gap:14px;flex-wrap:wrap;font-weight:600;color:var(--ink-2)}
.five b{font-family:var(--display);font-size:22px;color:var(--ink)}

/* ad types */
.types{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
@media (max-width:980px){.types{grid-template-columns:repeat(2,minmax(0,1fr))}}
.type{background:var(--paper);border-radius:20px;padding:20px;border:1px solid var(--line)}
.type b{font-family:var(--display);font-size:20px;display:block}
.type p{font-size:14.5px;color:var(--ink-2);margin-top:6px}
.type .chipline{margin-top:12px;font-size:12.5px;font-weight:700;color:var(--spark-deep)}

/* posters / languages */
.langs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
@media (max-width:860px){.langs{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.langs{grid-template-columns:1fr}}
.poster{aspect-ratio:4/5;border-radius:22px;padding:22px;color:#fff;position:relative;overflow:hidden;display:flex;flex-direction:column;justify-content:flex-end;isolation:isolate}
.poster::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(0,0,0,0) 35%,rgba(0,0,0,.55))}
.poster .lang{position:absolute;top:16px;left:16px;background:rgba(255,255,255,.92);color:var(--ink);font-size:12px;font-weight:700;border-radius:999px;padding:4px 10px}
.poster h4{font-family:var(--display);font-size:clamp(26px,2.6vw,34px);font-weight:800;line-height:1.02;margin:0}
.poster p{font-size:14px;opacity:.92;margin-top:8px}
.poster .wa{align-self:flex-start;margin-top:14px;background:var(--wa);color:#05361b;font-weight:800;border-radius:999px;padding:8px 14px;font-size:13.5px}
.poster[dir=rtl] .wa{align-self:flex-end}
.p-ar h4,.p-ar p,.p-ar .wa,.p-ur h4,.p-ur p,.p-ur .wa{font-family:var(--ar)}
.p-hi h4,.p-hi p,.p-hi .wa{font-family:var(--hi)}
.p-ml h4,.p-ml p,.p-ml .wa{font-family:var(--ml)}
.poster .art{position:absolute;inset:0;z-index:-2}

/* hold hand */
.hand{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
@media (max-width:820px){.hand{grid-template-columns:1fr}}
.feat{display:grid;grid-template-columns:52px 1fr;gap:16px;background:var(--paper);border-radius:22px;padding:22px;border:1px solid var(--line)}
.feat .ic{width:52px;height:52px;border-radius:16px;background:var(--spark-soft);display:grid;place-items:center}
.feat b{font-family:var(--display);font-size:21px;display:block}
.feat p{color:var(--ink-2);font-size:15.5px;margin-top:4px}

/* pricing */
.pricing{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;max-width:900px}
@media (max-width:760px){.pricing{grid-template-columns:1fr}}
.plan{background:var(--paper);border-radius:26px;padding:30px;box-shadow:var(--shadow)}
.plan.pop{outline:3px solid var(--spark)}
.plan h3{font-size:24px;font-weight:800}
.plan .price{font-family:var(--display);font-size:56px;font-weight:800;margin-top:10px;font-variant-numeric:tabular-nums;letter-spacing:-.03em}
.plan .price small{font-family:var(--body);font-size:16px;color:var(--ink-3);font-weight:600;letter-spacing:0}
.split{display:flex;height:14px;border-radius:999px;overflow:hidden;margin-top:16px}
.split i:first-child{background:var(--teal)} .split i:last-child{background:var(--spark)}
.legend{display:flex;justify-content:space-between;gap:10px;font-size:14px;color:var(--ink-2);margin-top:8px;flex-wrap:wrap}
.legend b{color:var(--ink)}
.plan ul{list-style:none;padding:0;margin:20px 0 24px;display:flex;flex-direction:column;gap:9px;font-size:15.5px}
.plan li{padding-left:26px;position:relative}
.plan li::before{content:"";position:absolute;left:0;top:6px;width:14px;height:14px;border-radius:50%;background:var(--teal)}
.nofee{margin-top:26px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;max-width:900px}
@media (max-width:760px){.nofee{grid-template-columns:1fr}}
.nofee div{background:var(--sun-soft);border-radius:18px;padding:16px 18px;font-weight:600}
.nofee b{display:block;font-family:var(--display);font-size:22px}

/* faq */
.faq{max-width:860px;display:flex;flex-direction:column;gap:12px}
details{background:var(--paper);border-radius:18px;padding:18px 22px;border:1px solid var(--line)}
summary{font-family:var(--display);font-weight:700;font-size:20px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:14px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-size:26px;line-height:1;color:var(--spark)}
details[open] summary::after{content:"–"}
details p{color:var(--ink-2);margin-top:10px}

/* final cta */
.final{background:var(--spark);color:#fff;border-radius:32px;padding:clamp(36px,6vw,72px);display:grid;grid-template-columns:minmax(0,1.3fr) auto;gap:28px;align-items:center;position:relative;overflow:hidden}
@media (max-width:820px){.final{grid-template-columns:1fr}}
.final h2{font-size:clamp(36px,5.4vw,64px);font-weight:800}
.final p{margin-top:12px;font-size:19px;opacity:.95}
.final .btn{background:#fff;color:var(--spark-deep)}
.final .plug{position:absolute;right:-40px;bottom:-60px;opacity:.12;width:320px}

/* footer */
footer{padding-block:48px 64px;color:var(--ink-2);font-size:14.5px}
footer .wrap{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;align-items:flex-start}
footer nav{display:flex;gap:20px;flex-wrap:wrap}
footer a{text-decoration:none} footer a:hover{color:var(--ink)}

/* legal pages */
.legal{max-width:780px;margin:0 auto;padding-block:48px 80px}
.legal h1{font-size:clamp(36px,5vw,54px);font-weight:800}
.legal .upd{color:var(--ink-3);margin-top:10px;font-size:15px}
.legal h2{font-size:24px;font-weight:800;margin-top:38px}
.legal p,.legal li{color:var(--ink-2);margin-top:12px}
.legal ul{padding-left:22px}
.legal table{width:100%;border-collapse:collapse;margin-top:14px;font-size:15px}
.legal th,.legal td{text-align:left;padding:10px;border-bottom:1px solid var(--line);vertical-align:top}
.legal .box{background:var(--paper);border-radius:18px;padding:20px 22px;border:1px solid var(--line);margin-top:18px}